---
title: Connells reduce time to complete by 17 days using ViewMyChain
description: Connells reduces completion time by 17 days using ViewMyChain, a data-driven sales progression tool which provides automated chain building & property updates, leading to faster transactions & improved customer experience.
image: https://blog.viewmychain.com/hubfs/Connells%20VMC%20Logos%20-%20sml.png
---
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# Connells reduce time to complete by 17 days using ViewMyChain
[ViewMyChain,](https://blog.viewmychain.com/author/viewmychain) 21 November 2023
ViewMyChain, the data driven sales progression tool has now been rolled out in the core Connells branch network and has reduced time to complete by 17 days.
The service – dubbed “sales progression’s new best friend” – provides automated chain building and property status updates without the need for manual inputs and has been rolled out across the estate agency’s branches over the last 12 months with plans to extend the service throughout Connells Group including Countrywide and Sequence.
Over the last quarter over 33,000 items of chain data have been added along with over 100,000 notes in the quest to improve the customer’s experience of selling their property through Connells.
Connells – along with every other estate agent in the UK – had no means of knowing the full chain that their properties were in or having a reliable source of information on progress for the chain. With 42% of their properties in a chain it was vital to automate the chain build, manage the chain to reduce fall throughs and reduce the time to completion.
By deploying ViewMyChain, Connells now benefits from visibility for the whole chain, plus automatic updates for key milestones and alerts for delays or fall-throughs. This data-driven insight gives Connells branches the most up-to-date information for the chain and has led to a substantial decrease in transaction times. Over 90% of searches are displayed and the updates are driven by more than 20 data partners.
Paul Halliwell, Executive Director of ViewMyChain, said
"It is great to have the Connells Group in the ViewMyChain community. Before the sale is agreed every agent is competing as hard as they can for the business but once the sale and the chain is agreed then everyone is on the same side. No-one wins from fall throughs, uncertainty, delays, and unhappy clients. The reduction in time to completion has meant that Connells can collect fee income faster and reduce fall throughs.”
Anthony Glasgow, COO of Connells Estate Agency, said
“ViewMyChain is having a significant impact on our completion times at Connells, and those using it have given incredibly positive feedback. Our branches are finding it easy to use and enjoy the clarity and transparency provided by the one-screen view of properties and milestones in the chain and the automatic updates which help them to reduce the time they spend on manual chasing for updates up and down the chain.
The added focus that ViewMyChain provides helps our branches and sales progression teams to respond to issues or delays much more quickly and this all contributes towards us delivering a better experience for our customers and helping them to move home more quickly. We are delighted with the results so far.”
[Watch the full video interview with David Plumtree, Connells Group Estate Agency Director as he discusses the reasons why Connells chose ViewMyChain here.](https://blog.viewmychain.com/video-interview-why-connells-chose-viewmychain)
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### [Why Chain Intelligence Is Property’s Missing Smart Data Infrastructure](https://blog.viewmychain.com/why-chain-intelligence-is-propertys-missing-smart-data-infrastructure)
## How Shared Visibility Can Transform the UK Property Market
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[Paul Halliwell](https://blog.viewmychain.com/author/paul-halliwell)
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