National chain-tracking platform provides the missing infrastructure to turn Project 28's ambitious target into reality.
Property chains are the invisible killer of faster home moves. With UK transactions averaging over 100 days, buyers and sellers face repeated delays because no one can see where they sit in the chain—or what's holding it up.
Today's launch of Project 28's Charter for Faster, More Certain Transactions sets an ambitious 28-day target. But without infrastructure to surface every chain dependency, faster moves remain wishful thinking.
ViewMyChain has built that infrastructure.
Paul Halliwell, Executive Director of ViewMyChain, said:
"Project 28 sets the target. We provide the telescope to see how to hit it. You can't manage what you can't see, and right now, property chains are invisible to the very people trying to progress them."
Simon Brown, CEO of Landmark Information Group, said:
"Project 28: A Charter for faster, more certain property transactions is about fixing what everyone in the industry already knows. The process takes too long, it's too complicated, and it too often lets down home movers. This is a chance to do something proactive about it. Landmark has collaborated with other leading organisations across the industry to set out clear and practical steps we can take right now to speed things up and build trust back into the process. The Charter is designed to be realistic and actionable, bringing greater certainty to property transactions for the benefit of consumers and property professionals alike. Our message to Government and the wider market is simple: let's stop talking about the problem and start fixing it together."
ViewMyChain is the UK's only national-scale chain data infrastructure, capturing the majority of UK chain links through established partnerships with major conveyancing and agency brands. Property platforms can integrate chain visibility through two proven models:
Pay Per Chain: A simple "Show Me The Chain" button inside existing systems, launching in days and giving users live chain visibility in two clicks.
Chain-as-a-Service: Deeper integration that embeds chain data as a native feature of existing workflows.
Both models are powered by VMC's proven national data network, with real-world deployment through platforms such as MoveMe.
"Cutting transaction times from 100+ days to 28 days requires more than industry goodwill," added Halliwell. "It requires comprehensive infrastructure that makes every chain link visible and actionable across the entire market. That's what ViewMyChain delivers—the pipes beneath the promise."
Property platforms can now integrate live chain visibility in days, not months. The 28-day transaction starts today.
Note -
Project 28: A Charter for faster, more certain property transactions is a bold commitment to drive lasting change in a property market that is slow and inefficient. Our mission is to bring certainty to how we buy and sell homes by setting a new industry target of 28 days from sale agreed to exchange. For the first time a working group of 23 of the UK’s leading mortgage lenders, brokers, estate agents, conveyancers and property data providers have launched a Charter mapping out eight commitments to streamline the process for the benefit of all. Together, we’re driving meaningful change to ensure the industry works better.
ENDS