"I didn’t know I was in a chain” or when a cash buyer might not be.
In the dynamic landscape of the UK residential property market, staying ahead of the curve is crucial for estate agents, especially when dealing with multimillion-pound homes. At ViewMyChain, we believe in providing agents with superpowers, enabling them to see the "invisible chain links" that can make all the difference in closing deals successfully.
Recently, during a meeting, we encountered a customer who initially seemed indifferent about the demo, possibly regretting their decision to commit quite so early in the morning. The reason? Their current properties, despite being high-end homes, weren't part of any chain at the moment. Or so they thought. Little did they know that the real magic of ViewMyChain was about to be revealed.
What sets ViewMyChain apart is its ability to dynamically build and update property chains, even for agents who aren't our customers. We demonstrated the product live, using the customer’s real-time data without any pre-preparation. The seemingly chain-free property turned out to be the unexpected hero of the meeting.
As the demo progressed, the property at the top of the list was revealed to be part of a chain, contrary to the customer's belief. "Oh no it isn't," they insisted, only to realize that it was a cash buyer causing a potential bottleneck by not providing proof of funds. This revelation transformed the tone of the meeting.
With ViewMyChain, we unveiled a related transaction, showing that both ends of the chain had been on the market recently. The customer suddenly faced a crucial question that needed addressing. Thanks to this insight, and possibly on the back of a free demo, a potential save of £25,000 commission emerged — a testament to the tangible benefits our platform can deliver.
While we can't guarantee such substantial returns for every ViewMyChain demo, this story underscores the potential impact on sales progression. If you're keen on discovering how ViewMyChain can become sales progression's new best friend and revolutionize your approach to property transactions, we invite you to get in touch. Your journey to unlocking the hidden power of property chains starts here.